How April Star Set Our Confidence Goals as Gap’s Fearless Beauty

storefront window featuring model with vitiligo

Eleven-year-old April Star is anything but shy. And her now role as the face of Gap’s Fearless Beauty campaign proves it.

Launched earlier this month, the Fearless Beauty campaign is a partnership with Disney to celebrate strength and beauty during the release of Gap’s new Beauty and Beast clothing collection. April is one of several models featured in the campaign, which promotes the hashtag #FearlessBeauty.

And if anyone is both fearless and a beauty, it’s April.

“I’m not scared to do things,” said April in Gap’s campaign video. “I can dance in front of a crowd. I don’t really get shy that often.”

Diagnosed with vitiligo at the age of six, April faced bullies early on according to articles referenced by The Huffington Post. But that didn’t stop her from building confidence, owning her spots and sharing her story with the world. With a self-claimed 4.3 million selfies, the social influencer snaps and shares her everyday life with more than 121,000 followers.

“I feel like when you have confidence, you’re not scared. It’s kind of the same as courage. So confidence is courage.”

Thanks for inspiring us, April!

Erika Page

A patient advocate, editor, and sought-after leader within the vitiligo community, Erika Page is also the Founder and CEO of Living Dappled. After getting vitiligo at the age of seven, she lost 100% of her skin’s pigment over 25 years. She fought her own mental and emotional battle to overcome her insecurities and embrace the skin she was in and today seeks to help other women reclaim their lives with this condition.