Inside Vitiligo’s “Beautiful Both Ways” Campaign

Makeup? No makeup? You’re beautiful both ways – and now there’s a campaign to illustrate it.

Run by Litty Ligo, the campaign was sparked by a post in the community’s Facebook group. Sharing a side-by-side photo of herself with and without makeup, a young woman posted her heartfelt testimony about newfound confidence. The post inspired founder Sharon King to build the post into a full-blown campaign – and #BeautifulBothWays was created.

“I’ve spoken to men and women who feel like they can’t leave the house without concealing their vitiligo,” said Sharon. That’s a reality that she’s trying to change through Litty Ligo, an online community she founded to bring support and awareness to the vitiligo.

“Covering your vitiligo should be a choice, not a necessity,” said Sharon. “We are all at different points in our vitiligo journeys and this campaign will hopefully show our vitiligo family there is a least one person who feels the way they feel.”

Find a few of the #BeautifulBothWays posts below and share your own image on Instagram by tagging @LittyLigo.

https://www.instagram.com/p/BmI6WyMjtiO/?taken-by=littyligo

https://www.instagram.com/p/Bkffgl-ARKA/?taken-by=littyligo

https://www.instagram.com/p/Bl5zTA2jzpF/?taken-by=littyligo

https://www.instagram.com/p/BlqnWMaDP5M/?taken-by=littyligo

https://www.instagram.com/p/BlWOMp5D1om/?taken-by=littyligo

https://www.instagram.com/p/BlLZ56vDt1m/?taken-by=littyligo

https://www.instagram.com/p/BlIs2ZJjksB/?taken-by=littyligo

https://www.instagram.com/p/BlAx6YhDIFn/?taken-by=littyligo

https://www.instagram.com/p/BkqTF8Zj3pA/?taken-by=littyligo