Makeup? No makeup? You’re beautiful both ways – and now there’s a campaign to illustrate it.
Run by Litty Ligo, the campaign was sparked by a post in the community’s Facebook group. Sharing a side-by-side photo of herself with and without makeup, a young woman posted her heartfelt testimony about newfound confidence. The post inspired founder Sharon King to build the post into a full-blown campaign – and #BeautifulBothWays was created.
“I’ve spoken to men and women who feel like they can’t leave the house without concealing their vitiligo,” said Sharon. That’s a reality that she’s trying to change through Litty Ligo, an online community she founded to bring support and awareness to the vitiligo.
“Covering your vitiligo should be a choice, not a necessity,” said Sharon. “We are all at different points in our vitiligo journeys and this campaign will hopefully show our vitiligo family there is a least one person who feels the way they feel.”
Find a few of the #BeautifulBothWays posts below and share your own image on Instagram by tagging @LittyLigo.
Simone Girma is an LA-based communications graduate working for NBC. She’s lived with vitiligo for ten years and has learned how to appreciate the story of her skin – something she aims to share with readers.