Here’s What We’re Shopping at Ulta’s 21 Days of Beauty Event
It’s time for another major retail moment, and this one is a jackpot for beauty addicts. Ulta Beauty’s 21 Days of Beauty sale features over 250 daily and weekly “steals” on beauty products across three weeks, and includes savings on makeup, skincare, sunscreen, haircare, and beauty tools. Women with vitiligo tell us they value trusted reviews of beauty and skincare products from others who also live with vitiligo. That’s why we’ve curated reader-recommended favorites for our community to shop this sale with us.
What you need to know
The sale runs Friday, August 29th to Thursday, September 18th, 2025. Each day, 8-12 different products are half price. You can preview all the sale items now, or just browse our vetted selections below.
Plus, if you’re a Diamond or Platinum member of Ulta’s rewards program, you get early access to 30+ steals starting August 28th, and free shipping with any beauty steal purchase during the promotion. Many of the deals are available both online and in-store, so if you prefer to do your beauty shopping IRL, you’re in luck.
How we picked these products
We’re regularly collecting reader and team product reviews so we can bring you reliable recommendations to guide your shopping. Some of these reviews come from our semi-annual Skin and Beauty Surveys, where readers share their favorite products for living with vitiligo. Others come from members of the Living Dappled Collective, women who partner with us to share how they live their best lives with vitiligo. We’ve also noted when products are approved by our resident dermatology expert, Dr. Heather Woolery-Lloyd.
Shop reader-approved beauty products at 50% off
Here’s your curated list of the products we would shop from the Ulta sale event. All of these products come recommended by our editors, Collective partners, or readers, and we’ve included their reviews. We’ve organized the list by date so you can plan your shopping and not miss any of the steals.
Friday, August 29th
IT Cosmetics Your Skin But Better CC+ Cream Natural Matte Foundation with SPF 40
Sale price $23.50 | Original price $47 | Dermatologist Approved
Why the Living Dappled community loves it:
“I like the way it feels and [it] gives me a nice glow instead of [feeling] white and pasty.” – Heidi
“I like IT cosmetics because it has SPF.” – Risa
“Great coverage and easy to put on just with your fingers and you’re all set, have great ingredients for your skin and have SPF for your skin protection, all in one!” – Sofia
Saturday, August 30th
bareMinerals Complexion Rescue Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30
Sale price $19.50 | Original price $39
Why the Living Dappled community loves it:
“During the colder months, I reach for hydrating products that nourish and protect my dry/combination skin, such as the bareMinerals OG Complexion Rescue. But as the sun shines brighter, I reach for the Matte CR to keep my oily/combination skin in balance. It’s all about finding the balance and celebrating the diverse needs of our skin, as we bloom and transform with the changing seasons.” – Victoria
Sunday, August 31st
Lancȏme Teint Idole Full Coverage Foundation
Sale price $26.50 | Original price $53 | Dermatologist Approved
Why the Living Dappled community loves it:
“Lancôme is a liquid foundation that provides high coverage, even with light application or minimal product. The foundation is lightweight, quick to apply and matches my skin tone nearly perfectly. I use this as my everyday foundation. I can apply varying layers based on the coverage I want, and it’s long-lasting, even with water exposure from a pool or rain.” – Erika
Tuesday, September 2nd
Dermablend Professional Leg and Body Makeup (online only deal)
Sale price $20 | Original price $40
Why the Living Dappled community loves it:
”Dermablend has great coverage and looks natural and is made with SPF.” – Nicole
“The foundation that I have been using is Dermablend, it has been the closest I have found to provide coverage for my face. The product lasts a long time.” – Patricia
KVD Beauty Good Apple Serum Foundation
Sale price $21 | Original price $42
Why the Living Dappled community loves it:
Living Dappled Collective founding member and beauty vlogger Rita Adams has perfected a full coverage makeup routine that relies on a mix of corrector and concealer, and she’s trusted this KVD concealer to execute that look for years. Rita loves its lightweight full coverage that can also hold up all day long. Plus, it’s vegan and cruelty free.
WEEKLY STEAL: September 5th-11th
Tarte Face Tape Full Coverage Foundation
Sale price $21 | Original price $42 | Dermatologist Approved
Why the Living Dappled community loves it:
“The one that provides great coverage is Tarte Face Tape Foundation and Tarte Shape Tape Concealer [shade 8B] in combination. It is priced similarly to [foundations] you may find in any store, or online at Amazon, and a little goes a long way. I highly recommend it for a few reasons. First, it [provides] full coverage, so it has the ability to completely cover patches on my face, which is not easily done since I have dark pigment. Second, the price is great and very comparable to just about anything else on the market. Third, a little goes a long way. Lastly, it gives me the most natural look and really lifts my face.” – Gaby
Saturday, September 6th
Fenty Beauty by Rihanna Pro Filt’r Soft Matte Liquid Foundation
Sale price $20 | Original price $40 | Dermatologist Approved
Why the Living Dappled community loves it:
“They have a variety of colours and the texture is amazing. The coverage is really good and I feel very confident when I wear it. It doesn’t transfer to my clothes and it stays perfect for the whole day.” – Myleen
“Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation [is a] great product, feels nearly weightless, and is super soft. I use the longwear foundation for all-day formal events and it stays strong all day even in high heat.” – Anna
Anastasia Beverly Hills Brow Definer 3-in-1 Triangle Easy Tip Precision Eyebrow Pencil
Sale price $13 | Original price $26
Why the Living Dappled community loves it:
“Easy to apply and lots of color options.” – Kiersten
Saturday, September 13th
Estée Lauder Double Wear Stay-in-Place Foundation
Sale price $26 | Original price $52 | Dermatologist Approved
Why the Living Dappled community loves it:
“Great shade range, buildable coverage, stays put all day. I have oily skin so it’s great.” – Rocio
“It covers great and it is also buildable for even more coverage. It lasts great also.” – Marsha
“It is full coverage, breathable, does not break me out, and always has a smooth and flawless finish.” – Kristal
“The product is smooth and lasts all day.” – Jamie
Madison Reed Permanent Hair Color Kits
Sale price $17-$26 | Original price $34-$52
Why the Living Dappled community loves it:
“It colors my white and grey hair. It was recommended to me by a hairdresser as being healthier for hair. It does not have an odor.” – Lisa
“Free of chemicals.” – Leah
Tuesday, September 16th
COOLA Classic Face Sunscreen Mist SPF 50
Sale price $16 | Original price $32
Why the Living Dappled community loves it:
“Coola facial sunscreen is my FAVORITE. I use this on my face every day and sometimes on my neck, arms and hands. Hands down it’s my favorite sunscreen because it doesn’t have a smell and doesn’t feel greasy. It’s great for weddings and other occasions where you don’t want to feel like you’re wearing sunscreen.” – Erika
Wednesday, September 17th
NUDESTIX Nudescreen Blush Tint SPF 30 (online only deal)
Sale price $15 | Original price $30
Why the Living Dappled community loves it:
Take it from Living Dappled Collective founding member Sonya, who says, “Nude Stix is one of my holy grails! The best thing about their products is that some of them have SPF, and their range of products is just impeccable!”
Thursday, September 18th
Clinique Even Better Makeup Foundation SPF 15
Sale price $19.50 | Original price $39
Why the Living Dappled community loves it:
This is a go-to staple for Natalie, one of our Collective founding members, especially for summer: “[It’s a] lightweight foundation that doesn’t feel heavy on the skin and still allows my skin to breathe during the summer.”
Summary
A 21-day sales event with 250+ deals could easily trigger decision paralysis, but these reviews from the vitiligo community take the guesswork out of beauty shopping. And since you know when each deal will drop, you can mark your calendar for the steals you most want to shop.
Here’s the full list of products we’ll shop from the Ulta 21 Days of Beauty event:
- IT Cosmetics Your Skin But Better CC+ Cream Natural Matte Foundation with SPF 40
- bareMinerals Complexion Rescue Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30
- Lancȏme Teint Idole Full Coverage Foundation
- Dermablend Professional Leg and Body Makeup
- KVD Beauty Good Apple Serum Foundation
- Tarte Face Tape Full Coverage Foundation
- Fenty Beauty by Rihanna Pro Filt’r Soft Matte Liquid Foundation
- Anastasia Beverly Hills Brow Definer 3-in-1 Triangle Easy Tip Precision Eyebrow Pencil
- Estée Lauder Double Wear Stay-in-Place Foundation
- Madison Reed Permanent Hair Color Kits
- COOLA Classic Face Sunscreen Mist SPF 50
- NUDESTIX Nudescreen Blush Tint SPF 30
- Clinique Even Better Makeup Foundation SPF 15
