Introducing “Beautiful Both Ways,” the World’s First Vitiligo-Centric Festival
Representation. Joy. Empowerment. These are the driving forces behind Beautiful Both Ways: A Celebration of You—the world’s first-ever festival created specifically for the vitiligo community. Held in Stoughton, Massachusetts, on August 10th, 2025, this groundbreaking event celebrates visible difference while fostering joy, creativity, and self-expression in an unforgettable, inclusive space. From the runway to the roller rink, this one-of-a-kind gathering is set to uplift, inspire, and unite attendees of all ages and backgrounds.
A festival rooted in culture, confidence, and community
Beautiful Both Ways isn’t just an event—it’s a movement. Designed to spotlight the beauty of difference, this festival combines elements of art, wellness, and culture in a day packed with immersive experiences. It’s a chance to be seen, heard, and celebrated. Whether you’re walking the runway, sharing your story on a panel, or skating alongside new friends, you’ll find moments that affirm your unique beauty and identity. The heart of this festival lies in cultural pride and community connection, making it a healing and joyful space for all who attend.
“When I started my vitiligo journey, support groups weren’t my thing but I longed for connection so I found solace in art, sports, and most importantly, community,” said Sharon King, the founder of Litty Ligo, the nonprofit organization and vitiligo support group hosting the event. “My hope is that this festival gives those with vitiligo that same sense of belonging, joy, and freedom to express themselves without judgment.”
Founded in 2017, Litty Ligo has become a thriving support community for those with vitiligo in Boston, Massachusetts. Today, the organization offers countless programs designed to help individuals get connected and find the inspiration and support they need to live confidently.
Litty Ligo initially launched the Beautiful Both Ways campaign on social media, with a call for community members to share side-by-side photos of themselves: one that showed their vitiligo, and one that didn’t. It was a project that resonated with many in the vitiligo community, and users submitted photos by the dozens. Some chose to depict their skin before vitiligo and after; others sent in portraits of their vitiligo camouflaged and makeup-free. Now the organization is turning that virtual campaign into an IRL event of connection and empowerment (and will also be producing a coffee table book of those photos).
Festival highlights you don’t want to miss
This all-day celebration offers a little something for everyone:
- Live Performances & Panels: Get inspired by spoken word artists, open mic performances, and dynamic panel discussions covering topics like mental health, culture, education, and social wellness—featuring dermatologist and vitiligo specialist Dr. Pearl Grimes.
- Interactive Beauty & Fashion Experiences: Participate in skincare and makeup workshops designed for vitiligo-specific needs. Strut your stuff in fashion shows featuring local designers, a “Mask Off” Walk, and even an invitational walk where attendees can shine on the runway.
- Wellness & Art Zones: Enjoy mini-photo shoots, massages, hairstyling, facials, and a virtual art exhibit by Kayla Devine. Professional photo booths and headshots are available to help you see—and celebrate—yourself in a whole new light.
- Family-Friendly Fun: With a dedicated children’s activity zone and roller-skating rink by SkateFit Boston, the festival makes space for joy at every age.
- Vendors & Cuisine: Explore a wide array of vendors offering products and services tailored to the community, along with local food vendors.
Need-to-know info
Beautiful Both Ways will take place on Sunday, August 10th in Stoughton, Massachusetts. Here’s what you need to know:
- When: Sunday, August 10th, 2025, 2:30 p.m. – 8 p.m. EDT
- Where: Dana Barros Basketball Club, 1776 Washington Street, Stoughton, MA 02072
Ticket options for every vibe
There are three ticket levels so you can enjoy the festival your way:
- LIT (Free Admission): Perfect if you want to experience the art, panels, and performances without a cost.
- LITTY ($50): Gain discounted access to premium experiences like photo shoots and wellness services, plus raffle entries.
- SUPER LITTY ($150): The VIP treatment includes free festival perks, extra raffle tickets, one-on-one styling, a printed photo, and exclusive swag.
Summary
Beautiful Both Ways is more than a festival—it’s a celebration of individuality, inclusion, and inner power. By bringing together beauty, art, wellness, and culture in one joyful space, it’s creating a new narrative around what it means to live with vitiligo, and platforming a message of empowerment.
For more information, visit littyligo.org/bbw
To grab your tickets, head to littybbw.eventbrite.com
