41 U.S. Landmarks Lighting Up Purple for World Vitiligo Day

If you see a building glowing purple on June 25th, it’s likely part of the #Lit4Vit campaign—a nationwide effort to “shine a light” on vitiligo in honor of World Vitiligo Day.

The #Lit4Vit Campaign Is Lighting Up Landmarks for Awareness

Each year on June 25th, recognizable landmarks across the U.S. and Canada are lit in purple to raise awareness for vitiligo, spark conversation, and promote inclusivity.

Why purple? Since the very first World Vitiligo Day—originally dubbed “Purple Fun Day” in 2011—the color has symbolized strength, resilience, and the beauty of those living with vitiligo. Its vibrant hue draws attention, ensuring the campaign’s message of understanding and representation is not only seen but felt.

By bathing local landmarks in purple light, cities stand in solidarity with the vitiligo community and help bring this often-overlooked condition out of the shadows. And you can be part of it, too.

A Mission to Light Up North America

The #Lit4Vit campaign, organized by Alicia Roufs and supported through VitFriends, is on a mission to light up North America for vitiligo awareness. This year, more than 41 U.S. landmarks are confirmed, with over 350 others under consideration.

The confirmed sites span seven states, with 16 landmarks in Florida alone—centered around Orlando and Tampa, the future host cities for the 2025 World Vitiligo-USA event. Other participating states include Arizona, Iowa, North Carolina, Massachusetts, Minnesota, and Pennsylvania.

The illuminated landmarks range from city halls and bridges to NFL stadiums and hospitals. Notable mentions include:

The NASCAR Hall of Fame in Charlotte, NC
Gillette Stadium in Foxborough, MA (home of the New England Patriots)
U.S. Bank Stadium in Minneapolis, MN (home of the Minnesota Vikings)
Two Mayo Clinic campuses in Phoenix, AZ and Jacksonville, FL
The Skybridge in Davenport, IA

U.S. Bank Stadium in Minneapolis, MN (home of the Minnesota Vikings)

Mayo Clinic in Jacksonville, FL

Davenport Skybridge in IA

Why It Matters—and How to Celebrate

Why does lighting a building matter? In a world where vitiligo is only recently gaining visibility in mainstream media and pop culture, representation still matters deeply.

“A simple thing like lighting up a bridge in purple can mean so much to people,” shared Alicia, reflecting on the campaign’s impact. Lighting up recognizable places sends a powerful message: we see you, and we support you.

In some cities, local families even gather to celebrate the moment.

“We are going downtown with several friends just to capture some pictures and be present when the city is lit up,” said Kelly Edgerton of Charlotte, NC, whose two children have vitiligo. “We all have our purple outfits ready and we’ve picked several spots downtown that we hope will have a great view of the skyline.”

Full List of U.S. Landmarks Lighting Up in 2025

While additional locations may still join the campaign, here are the 41 U.S. landmarks currently confirmed for #Lit4Vit 2025:

#Lit4Vit Around the Globe

In Canada, Vitiligo Voices Canada announced that #Lit4Vit 2025 will continue “coast-to-coast,” with support from New Brunswick and Newfoundland & Labrador. Notable participating landmarks include:

Fredericton City Hall
Moncton City Hall
Downing Street (Moncton)
Downtown Place (Moncton)
Avenir Centre
Cabot Tower/Signal Hill

Looking Ahead: What’s Next for #Lit4Vit?

This campaign has been years in the making—and it’s just getting started.

“This is a group effort. And we want to continue to grow each year,” said Alicia Roufs. “I’d like to expand the campaign to have lighting ceremonies in every state in the U.S.”

And it starts with you. Learn how to get involved and light up a landmark in your town.

Erika Page

A patient advocate, editor, and sought-after leader within the vitiligo community, Erika Page is also the Founder and CEO of Living Dappled. After getting vitiligo at the age of seven, she lost 100% of her skin’s pigment over 25 years. She fought her own mental and emotional battle to overcome her insecurities and embrace the skin she was in and today seeks to help other women reclaim their lives with this condition.