beautiful both ways

Inside Vitiligo’s “Beautiful Both Ways” Campaign

Makeup? No makeup? You’re beautiful both ways – and now there’s a campaign to illustrate it.

Run by Litty Ligo, the campaign was sparked by a post in the community’s Facebook group. Sharing a side-by-side photo of herself with and without makeup, a young woman posted her heartfelt testimony about newfound confidence. The post inspired founder Sharon King to build the post into a full-blown campaign – and #BeautifulBothWays was created.

“I’ve spoken to men and women who feel like they can’t leave the house without concealing their vitiligo,” said Sharon. That’s a reality that she’s trying to change through Litty Ligo, an online community she founded to bring support and awareness to the vitiligo.

“Covering your vitiligo should be a choice, not a necessity,” said Sharon. “We are all at different points in our vitiligo journeys and this campaign will hopefully show our vitiligo family there is a least one person who feels the way they feel.”

Find a few of the #BeautifulBothWays posts below and share your own image on Instagram by tagging @LittyLigo.

 

 

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“I like the beautiful both ways challenge although makeup was never my thing other than popping lipstick and red is my signature. However at 16 a lady who worked for Mary Kay applied foundation which made me feel very odd and uncomfortable. 3 yrs ago I decided to try makeup again. Foundation that is because I do the eye shadows and lips and I found a shade which suited my tone. Every now and then when I'm going out or wake up in my #MsTouchieMama moods I go extra and apply my foundation.” – Gerline I. #BeautifulBothWays 💜 . . . #Welit #littyligo #lit #vitiligo #family #vitiligobeauty #vitiligobeauties #beauty #boston #vitiligoawareness #live #goodvibes #goodvibesonly #skin #support #love #culture #fortheculture #funny #weareart #fun #love #blackgirlmagic #makeup #mua #artistsoninstagram #instagood #win #beautifulbothwayscampaign

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“I have endured living with vitiligo for almost half of my adult life. It started when I was 25. Now, I'm 47. Patches affect my face, arms, elbows, hands, neck, stomach, feet and legs. Vitiligo, to me, is one of these strange phenomenons that force you to grow a "thick skin" fast. Vitiligo has a mind of its own. Vitiligo patients have no control over where the next white spot will show up and that can be frightening. It took me over 10 years to actually be "at peace" with my spots. I was extremely self-conscious about it for awhile and I felt like I was constantly under a microscope being around folks who didn't know me, like at the grocery store, bank etc. Now, I am pleased to say, I have found solice knowing God loves me and vitiligo is not a punishment. I live with vitiligo but it doesn't control me. Not anymore! I have decided that I can't waste anymore time, worrying about what folks think! I wear makeup most of the time because I just love makeup! It's part of my daily routine. Been wearing the stuff since I was 16. Kinda hard to stop now lol. I started getting vitiligo on my face 3 years ago, after I got sunburned. I truly love makeup..Especially lipstick! I go out sometimes, without my face done, just to let my pores breath a little.” – Lisa T. #BeautifulBothWays 💜 . . . #Welit #littyligo #lit #vitiligo #family #vitiligobeauty #vitiligobeauties #beauty #boston #vitiligoawareness #live #worldvitiligoday #goodvibes #blackbusiness #goodvibesonly #skin #support #love #peersupport #culture #fortheculture #funny #weareart #fun #love #blackgirlmagic #makeup #artistsoninstagram #instagood #beautifulbothwayscampaign

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“I was diagnosed with Vitiligo almost 8 years ago. I was scared, angry and frustrated. I attended my first vitiligo conference in DC June 2016. I was so overwhelmed seeing so many people with vitiligo. Meeting people and hearing the many stories and journeys with this condition,helped encourage me to believe that I would survive and live my life. Vitiligo is something I have. It’s not who I am as a person. I am still me. My greatest joy is sharing my story and bringing awareness to those who have just been diagnosed and have those same emotions that I had. Some days are hard, but it's great to know I have a whole community of family behind and in front of me to lead me or reach back and pull me out of a rut. I am grateful for the many vitilogoans I have met in person and on social media.” -Adrienne J. #BeautifulBothWays 💜 . . . #WeLit #LittyLigo #vitiligo #vitiligobeauty #vitiligobeauties #beauty #vitiligonation #vitiligoawareness #worldvitiligoday #vitiligoworld #skin #support #love #peersupport #culture #fortheculture #weareart #lovintheskinimin #werock #spottedbeauty #iamenough #beautifulbothwayscampaign

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(Loosely translated from Spanish) “For 27 years, I’ve have Vitiligo and there were many people who didn’t know or noticed until today…I had expensive and exhausting treatments but nothing gave results and I have different opinions of what this condition really is. But today, today I will no longer try to get rid of my spots. I just want to accept myself as I am and live happily as God intended for my purpose…This is me, I am better every day!!” -Yolanda F. #BeautifulBothWays 💜 . . . #WeLit #LittyLigo #vitiligo #vitiligobeauty #vitiligobeauties #beauty #vitiligonation #vitiligoawareness #worldvitiligoday #vitiligoworld #skin #support #love #culture #fortheculture #weareart #beautifulbothwayscampaign

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“Born with Vitiligo, I was mistreated, bullied and left feeling unworthy of myself. As I entered into middle school, I tried covering my spots as much as I could to avoid being picked on. As an adult, I covered with makeup and various hairstyles because I was ashamed and hated my skin and how I looked. It was not until this year, March 1st, that I decided to truly live and accept who God has created me to be. No longer hiding, I’ve found my true identity behind the very marks I kept concealed from the world and I’ve never felt so free and relieved 😃 Either way, I’m #BeautifulBothWays“ -Lidya M. 💜 . . . #WeLit #LittyLigo #vitiligo #vitiligobeauty #vitiligobeauties #beauty #vitiligonation #vitiligoawareness #worldvitiligoday #vitiligoworld #skin #support #love #culture #fortheculture #weareart #beautifulbothwayscampaign

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Simone Girma

A senior at Syracuse University, Simone Girma is pursuing a dual degree in Television, Radio and Film and Civic Engagement. She’s lived with vitiligo for eight years and has learned how to appreciate the story of her skin – something she aims to share with readers.

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